Why use Squarespace: An All-in-One Platform
So, you're gearing up to build your very own corner of the internet, a space where your ideas, your business, or your creative works can flourish. We will discuss why use Squarespace…an all-in-one, beautiful, functional web builder.
Squarespace Vs WordPress
The big question is: where do you start with selecting your website platform?
In the universe of website-building platforms, two major players often stand out from the rest: Squarespace Vs WordPress.
In this blog post, we'll discuss why I, as a web designer and blogger, chose Squarespace over WordPress to construct my online abode.
Why I Use Squarespace: A Popular Website Builder
We'll dissect three compelling reasons that made Squarespace a shining star in my website creation journey….honestly, it's more like a hero that came and saved me from Wordpress despair.
First, a little back story of my personal experience. I started my first blog several years ago and I went to Wordpress like any good blogger should do.
I login, I cry, I login again, I cry….LOL…why oh why though? Well, because if you have never used WordPress before and you just login thinking you can build a website like everyone else…..think again.
Ok, so I got a design that started looking good. Alright desktop looks good! Now, let's optimze for mobile….oh no? Wait what? This does NOT work!!!
Customer support calls later…nope, we still have issues.
Ok, let's post our first blog…wait what??? A million plugins to add that conflict with each other….an unending amount of youtube videos later…delelt all plugins….start over.
In summary…….Nobody GOT TIME FOR THAT!!!
Now as a designer, I put myself in my client’s shoes and do I want to hand off a beautiful website that they will feel that same frustration trying to edit themselves when we are done??
…just the simple tasks of making tweaks, adding more blog posts…adding more pages?
Um nope! I do not want them to go through that.
So I learned about Squarespace and literally rebuilt my entire site in one day. One DAY because of it's ease of use. And not only that, it was 10x's more beautiful because I was able to easily implement my design skills and my creativity was not hindered.
It simply has stunning designs with a super simple user interface.
Here's a quick list of some of my favorite features of Squarespace before we get into the finer details:
1. It has a robust drag and drop builder-no code needed.
2. It has built in email marketing system and email campaigns.
3. It comes with a 14 day Free Trial so you can try it out and see what you think.
4. The transaction fees are very reasonable with the commerce plans.
5. There are beautiful templates to choose from.
6. It has powerful features for SEO and advanced website analytics.
7. The styling options are so easy to implement and virtually endless amounts of inspiration to fit your exact branding.
8. It even has an online booking system and promotional pop-ups if you want to use it.
9. You can easily implement custom features with a few lines of CSS coding but the built-in features are already amazing.
Click here to read Creating an Engaging Website: A Typography Checklist for Exceptional UX!
SEO-Friendly: Rise to the Top!
Search engine optimization (SEO) is the virtual lifeline of any website. It's the art and science of climbing the search result ladder, and Squarespace knows this game inside out.
I first found squarespace as a blogger. The entire blogging industry at that time was shouting….”nope, you have to use wordpress if you want to make it as a blogger”.
Noooooope! Wrong, Squarespace has great SEO features, even Neil Patel sings it's praises in one of his articles.
Squarespace has a great checklist to ensure that you are checking all of the boxes as well for SEO optimization. And guess what? Your blogs can look beautiful too!
You can easily integrate your blog with Google Analytics and submit your sitemap so you can start ranking in organic search results.
Mobile-responsiveness & Mobile Optimization
Picture this: your website struts its stuff flawlessly, whether your visitors are rocking the latest smartphone or a trusty old tablet. Mobile-responsiveness isn't just a fancy term; it's the red carpet to Google's heart.
Squarespace websites embrace all screens with open arms, winning you those precious mobile-friendly points from search engines.
The mobile editor in Squarespace is super easy to use as well. You can literally drag things around like you need them to appear on mobile.
Now, when I used Elementor in Wordpress, I think i literally cried because no matter what I did I could not get the mobil to look correctly…..oh those were NOT the days LOL.
Clean Code
Behind every great website is a neat, well-structured code. Squarespace builds its websites on a foundation of tidiness, making it easy for search engine bots to stroll through your content.
The cleaner the code, the easier it is for these bots to index and rank your website - a pivotal aspect of SEO.
Built-in SEO Features
Ever played a video game with cheat codes? Squarespace gives your website the cheat codes for SEO success. Tweak your page titles, sprinkle in keywords, craft alluring meta descriptions, and watch your website waltz up the search result stage.
User-Friendly: Let's Keep it Simple!
The internet shouldn't be a maze of confusion, and building a website shouldn't feel like solving a Rubik's Cube blindfolded. This is where Squarespace shines - it's a platform that welcomes the tech-savvy and the tech-shy alike.
As a designer, I want to be able to hand the website off to my clients and know that they will be able to navigate posting of their own blogs, adding pages, or making any necessary changes.
Honestly, this is why a lot of designers prefer Squarespace because they know their clients will not be frustrated once the hand off takes place.
Easy-peasy Interface with Built-In Features
Drag, drop, and voilà! Squarespace's interface is as intuitive as a warm hug. No coding mastery required. You can bring your vision to life, piece by piece, without feeling like you're lost in the matrix.
Sure, as a designer, I love to add custom code to make a few extra magical fixes, but straight out of the box, squarespace is super easy to make beautiful without any custom coding.
Helpful Resources
Building a website is like crafting a masterpiece - it's always handy to have a palette of resources. Squarespace offers tutorials and guides that make every step feel like a stroll in the park. From template selection to adding content, they've got your back.
Their customer service is excellent! I have always gotten an answer quickly and efficiently from them when I need it.
Beautiful: Because First Impressions Matter!
One of my beautiful builds in Squarespace for a technology company.
Beauty isn't just skin deep, but a captivating design certainly makes a dazzling first impression. Squarespace understands this and showers you with templates that are nothing short of eye candy.
Modern Designs
Say goodbye to bland and hello to grand! Squarespace templates are like the fashionistas of the internet world, always on-trend and ready to strut your stuff in style.
Customization Galore
Your website is your digital castle, and every castle needs its unique touch. Squarespace offers a heavenly abode of customization options, allowing you to tailor your website to match your brand, your style, and your vibes.
Squarespace is Perfect for Small Businesses with Tons of Extra Features
E-commerce Made Easy
For the entrepreneurs dreaming of a bustling online store, Squarespace is a magic wand. Set up shop, showcase your products, and manage transactions seamlessly with it's easy to use e-commerce features.
Their e-commerce easily integrates with all major payment processors, it has cart recovery and a robust drag-and-drop editor even in the commerce section.
Blogging Brilliance with Robust Blogging Features
Every business needs a voice, a blog to shout from the digital rooftops. Squarespace lets you spin your tales effortlessly, making blogging a breeze. Share your journey, your ideas, and your expertise, all in one snug spot.
Insights at Your Fingertips
In the business realm, knowledge is power. Squarespace equips you with built-in analytics tools, letting you peek behind the curtain of your website's performance. Measure, analyze, and conquer the virtual world.
Squarespace is a Haven for Creative Professionals
A Canvas for Creativity
Calling all photographers, designers, and wordsmiths! Squarespace's canvas is an open field for your creative herd. Let your work roam free in the beautifully designed spaces Squarespace offers.
Squarespace - Where Creativity Meets Simplicity
In this digital age, your online presence is your identity, and Squarespace helps you carve that identity effortlessly. SEO-friendly, user-friendly, and beautifully designed, it's a playground for everyone - be it a small business owner or a creative virtuoso.
So, when it comes to choosing a platform to build your website, my vote firmly goes to Squarespace. It's where creativity meets simplicity, and the result is nothing short of a masterpiece!
FAQs
Conclusion: Why Use Squarespace
Squarespace is more than just a website-building platform; it's a gateway to a captivating digital presence. The reasons I chose Squarespace over WordPress are clear: its SEO-friendly nature, user-friendly interface, and breathtakingly beautiful designs.
Whether you're a small business owner or a creative professional, Squarespace provides the perfect canvas to showcase your passion and ideas. It's a realm where technology meets artistry, and the result is nothing short of a digital masterpiece.
Check out my full portfolio to view all of the beautiful Squarespace builds I have created.
So, why did I choose Squarespace? Because it's where simplicity dances with creativity, and the world takes notice!