BRAND STRATEGY· WEB DESIGN · CREATIVE DIRECTION
Your website should look like no one else's
Distinctive brands and conversion-minded websites for creative founders who are ready to be unforgettable.
CREATIVE DIRECTION WITH A POINT OF VIEW
SQUARESPACE · SHOWIT · SYSTEME.IO
LOS ANGELES/ WORLDWIDE
DESIGN THAT IS FELT ✦ STRATEGY THAT CONVERTS ✦ BRANDS THAT STAY WITH YOu✦
Build beyond
the expected.
I build beautiful online empires at the intersection of imagination and action
— where visual distinction meets a clear path to yes.
Choose your
adventure.
02/ WAYS TO WORK TOGETHER
01/SIGNATURE WEB DESIGN
A fully custom digital home—strategic, editorial, and unmistakably yours.
02/WEBSITE TEMPLATES
A fully custom digital home—strategic, editorial, and unmistakably yours.
03/WEB DESIGNER MEMBERSHIP
A fully custom digital home—strategic, editorial, and unmistakably yours.
BEYOND THE PIXELSI don't just build websites.
I architect brands.
Every choice has a job: the type sets the tone, the imagery creates desire, and the structure turns attention into momentum. Your site won't simply look elevated. It will make your value obvious.
03 / Client perspectiveThe work speaks.
So do they.
Real words from founders who trusted me to translate what they do into a brand people can feel.
How do you scream online?! You have 100% nailed my brand. I love, love, love—how many times can I say love it? Heather, I am so, so happy!
Azelene Williams Holistic counselor · Author · Presenter
“
The homepage captures the essence of my work and unique message. The design turned out even better than I could possibly imagine.
Sharon CalvertFounder + creative client
CREATIVE COURAGE · UNMISTAKABLE PRESENCE
CREATIVE DIRECTION / 05
Let the world blur.
Stay unmistakable.
Trends move fast. Your point of view is what makes the work recognizable, memorable, and entirely your own.
04 / For designersThe studio behind
your studio.
More than 460 designers and digital product sellers have joined White Label Website Insiders since 2024. Today, 150+ active members are building with premium templates, practical training, and a community that understands the work.
✦ Squarespace, Showit + Systeme.io resources
✦ New design drops and commercial-use assets
✦ Training, community and a faster path to revenue
WLWI
460 +
designers have joined us
150+
active members
3
platforms to build on
50+
trainings & videos to help you learn every platform
04 / The template shopA beautiful beginning.
Already built.
Strategic website foundations for founders who want a distinctive online home—without starting from a blank page.
DESIGNER · EDUCATOR · CREATIVE DIRECTOR
05 / Meet HeatherInstinct, strategy
and a little rebellion.
I'm Heather Hathaway—web designer, brand architect, educator, and lifelong believer that your business should feel as powerful online as it does in your head.
I blend editorial taste with practical conversion strategy to create work that feels personal, premium, and impossible to confuse with anyone else.
Choose your next
smart move.
FREE RESOURCES
One useful resource for the business you're building. One for the design business behind it.
For founders + template shoppersThe Homepage Checklist
Stop guessing. Start building the right homepage. A 5-minute interactive checklist to catch what's confusing visitors, weakening trust, and costing you sales — before you buy or publish another homepage.
For founders + template shoppers
The Passive Income Playbook
For Designers & Digital Product Sellers
The niche, price, package, and launch framework for turning one template into real income — plus an interactive shop idea generator and a Showit-vs-Squarespace fit quiz.
01/ THE POINT OF VIEW
The standard“Your brand doesn't need more noise.
It needs a bigger sky.”
Ready when you areLet's make your
next move iconic.
Choose the path that fits where you're headed.
01/HIRE THE STUDIO
A fully custom digital home—strategic, editorial, and unmistakably yours.
02/JOIN OVER 150+ INS IDE THE MEMBERSHIP
A fully custom digital home—strategic, editorial, and unmistakably yours.
03/SHOP TEMPLATES
A fully custom digital home—strategic, editorial, and unmistakably yours.