SIGNATURE BRAND + WEB PACKAGE
Functional Medicine for Life signature branding and website design
Dr. Crystal Whisler at "Functional Medicine for Life" helps you find answers and genuine healing for chronic fatigue, brain fog, and inflammation.
As a wellness coach with advanced functional lab testing, she uncovers underlying causes, paving the way for lasting transformation.
Project objectives
#1: Make Dr. Whisler’s website a conversion machine and an integral part of her marketing strategy. Until now, Dr. Whisler has mostly relied on funnels and expensive Facebook Ads. We changed that with her re-branding, strategic conversion focused design, and SEO site-wide implementation to bring in organic traffic.
Create a visually compelling and strategic brand that appeals to her ideal high-end aesthetic. Dr. Whisler found that she kept attracting the wrong kind of client and she wanted to focus on high achievers who have been struggling with health issues. Due to their motivation of being high-achievers, Dr. Whilsler knows they are a perfect fit for her program which requires discipline and motivation to regain their health and live their best life yet.
After researching her niche of Functional Medicine doctors and wellness coaches, we quickly saw that the branding and aesthetic is less than appealing for her industry. Creating a beautiful, high-end brand is exactly what Dr. Whisler needed.
This was an especially exciting challenge since we were able to spot immediately Dr. Whisler’s missed opportunities for organic sales and leads as well as turning her website and branding into a new breath-taking aesthetic that literally sets her miles apart from her competition. She is an absolute stand-out in her industry now!
Mood board for wellness coaches
The brand board for Functional Medicine for Life was meticulously crafted in Midjourney, drawing inspiration from the essence of wellness, holistic medicine, and the elevated standard associated with functional medicine.
Immersing myself in the world of wellness aesthetics, I envisioned an abundance of plants, upscale wellness facilities, beautiful laboratories, and spaces dedicated to health-conscious, clean eating – all of which served as primary inspirations during the creation of the brand board at Midjourney.
Deliberately chosen, the brand's color palette adheres to the principles of color psychology that align with health and wellness. Green, a prominent color in the palette, symbolizes health, vitality, and overall well-being.
The outcome represents a blend of aesthetic allure with a steadfast sense of trust and credibility, aligning seamlessly with the Functional Medicine for Life ethos.
The overall vibe and mood for Functional Medicine
Shaping the essence and ambiance of Functional Medicine was Dr. Whisler’s aspiration for a sophisticated and contemporary rebrand, tailored to captivate her ideal clientele.
In response, I envisioned a palette featuring deep greens, soothing tones, and hints of olive green, complemented by palm trees and an array of plants, creating a striking modern aesthetic.
Integrating earthy and natural elements, such as modern light fixture covers and carefully selected furniture, further enriched this concept
Logo design ideation
We wanted to keep a simple, clean, minimalistic logo. High-end and clean. The DNA ladder was added in between the two letters to give it that added touch of functional medicine representation.
Dr. Whisler uses so much science and data to back her decision with her patients needs and the DNA ladder was the perfect touch for this while still keeping it modern and clean looking.
Logo Variation
The circular logos follow a current trend. We've expanded the design with text above and below for added versatility.
Conversion-led, bespoke Squarespace website design
Dr. Whisler's primary goal was to drive sign-ups for her webinar, a crucial call to action.
Shifting from reliance on Ads, we transformed her website into an organic lead-generating powerhouse by amplifying webinar CTAs, enhancing layout sections, and emphasizing the 3-step process to get started – all centered around watching the webinar.
This strategically enhanced her funnel's entry point, maximizing focus and impact.
We added several more sections than her original website.
We added call-to-actions in many places.
Bespoke Midjourney Images Crafted just for your Project
Understanding Dr. Whisler's emphasis on testing in her treatments, I aimed to infuse the laboratory/testing vibe into the design.
However, I sought to avoid the clinical feel of a typical doctor's office lab. With this vision, I curated her laboratory images to emanate a soothing ambiance, blending modernity with healing elements, characterized by lush green plants.
Your dream wellness or coaching brand and website design is just a few short steps away.
Turning your vision for a wellness or coaching brand and website into reality is simpler than you think.
Reach out to our skilled design team today, and let's embark on this creative journey together.
